Rewarding Loyal Customers to Increase Mobile Payments Adoption
by Elisa Tavilla
Payment Strategies supports the Federal Reserve's financial services mission to ensure that the retail payment system evolves with integrity and accessibility by serving as a change agent for retail payments. Payment Strategies plays a lead role in the Federal Reserve System and the payments industry to support new and emerging payment methods and participation in the development of related standards. Payment Strategies leads the Mobile Payments Industry Workgroup (MPIW), a collaborative effort among mobile payments industry stakeholders to resolve shared issues and eliminate barriers to commercial adoption of mobile payments at the point-of-sale.