Rewarding Loyal Customers to Increase Mobile Payments Adoption
Consumers participate in a variety of loyalty programs depending on their personal lifestyles and preferences. To help customers manage their loyalty accounts more easily and boost engagement, more retailers are offering mobile apps with the ability to track and redeem points, make mobile payments, and receive location-based offers. This report examines whether mobile loyalty rewards can impact consumer mobile payment adoption. It looks at how retailers in different segments, including coffee chains and quick service restaurants (QSRs), pharmacies, department stores, and hotels, are leveraging mobile loyalty features to enhance the retail experience for consumers and increase mobile payment usage.