Consumer Behavior and Payment Choice
Second Annual Research Conference
This Event Has Ended
Conference Program
Biographies of Participants
Tuesday, July 25, will be a full-day academic workshop dedicated exclusively to research paper presentations. The conference on Wednesday and Thursday, July 26 and 27, will include a combination of industry and academic research presentations and panel discussions
Some papers are available for download as portable document format (PDF) files.
Agenda
Tuesday, July 25, 2006
Workshop Registration and Breakfast
Audiovisual Lounge
Workshop Introduction
Jeffrey Fuhrer
Executive Vice President and Director of Research
Federal Reserve Bank of Boston
Credit Card Competition and Naïve Hyperbolic Consumers by Elif Incekara
This paper shows that consumers may be unresponsive to interest-rate and credit limits in credit card offers because of a combination of the consumer's timing inconsistency, credit card companies’ grace period offer, and one period lag in using a new card. The author demonstrates that there are circumstances in which zero and positive expected profits would be possible.
Elif Incekara
Presenter / PhD Candidate
Pennsylvania State University
Jeremy Tobacman
Discussant / PhD Candidate
Harvard University
Break
Audiovisual Lounge
Price Discrimination with Experience Goods: Sorting-Induced Biases and Illusive Surplus by Ronald Goettler and Karen Clay
Firms often offer menus of two-part tariffs to price discriminate among consumers with heterogeneous preferences. This paper studies the effectiveness of this screening mechanism when consumers are uncertain about the quality of the good and resolve this uncertainty through consumption experiences. The analysis highlights four elements that influence consumer behavior and affect pricing strategies: beliefs, switching costs, experiential learning, and mistakes on tariff choice.
Ronald Goettler
Presenter / Associate Professor of Economics
Carnegie Mellon University
Dirk Bergemann
Discussant / Professor of Economics
Yale University
Lunch
New England Room
Determinants of Borrowing Limits on Credit Cards by Shubhasis Dey and Gene Mumy
The fact that the actual amounts borrowed on credit cards may differ from their approved borrowing limits generates a new source of information asymmetry between borrowers and lenders in this market. The paper proposes a contracting scheme that will help reduce this misallocation problem. Moreover, it explains how new information on borrowing patterns will generate revisions of existing contracts and counteroffers (such as balance transfer offers) from competing banks.
Shubhasis Dey
Presenter / Senior Analyst
Bank of Canada
Paul Willen
Discussant / Senior Economist
Federal Reserve Bank of Boston
Piecing Together a Portfolio Puzzle: Accounting for Why Households Borrow High and Lend Low by Jonathan Zinman by Shubhasis Dey and Gene Mumy
Many consumers seem to be simultaneously borrowing high and lending low (BHLL). In particular, the mean U.S. household with a credit card fails to use highly liquid assets to pay down credit card debt. The paper examines how BHLL is defined and measured. The author further suggests that most BHLL is a mirage created by measuring “arbitrage” opportunities with respect to pecuniary asset yields rather than the true value of liquidity
Jonathan Zinman
Presenter / Assistant Professor
Department of Economics
Dartmouth College
Annamaria Lusardi
Discussant / Associate Professor
Department of Economics
Dartmouth College
Break
Audiovisual Lounge
Multihoming in the Market for Payment Media: Evidence from Young Finnish Consumers by Ari Hyytinen and Tuomas Takalo
In the market for payment media, some consumers use only one medium when paying for their point-of-sale transaction , while others multihome and use many. In this paper the authors look at determinants of the adoption of new payment media through the window of multihoming. Using data on young Finnish consumers, the results suggest that increasing consumer awareness could significantly speed up the adoption of new means of payment.
Tuomas Takalo
Presenter / Research Supervisor
Bank of Finland
Oz Shy
Discussant / Professor
WZB Research – Social Science Research Center, Berlin and University of Haifa, Israel
Dartmouth College
Welcome Reception
Economic Adventure
Wednesday, July 26, 2006
Building on the Bank’s inaugural effort to understand the demand, or consumer, side of the retail payments market, this portion of the conference brings together academic and private sector researchers and payments system participants to further explore consumer payment issues. Both academic and industry research will be presented on topics including data collection, emerging payment technologies, and public policy.
Some papers and presentations are available for download as portable document format (PDF) files.
Conference Registration and Breakfast
Audiovisual Lounge
Welcome
Jeffrey Fuhrer
Executive Vice President and Director of Research
Federal Reserve Bank of Boston
Consumers' Use of Debit Cards: Patterns, Preferences and Price Response by Ron Borzekowski, Elizabeth Kiser, and Shaista Ahmed
Dramatic changes have occurred in the U.S. payment system over the past two decades, most notably an explosion in electronic card-based payments. Using a new nationally representative consumer survey, the paper describes the current use of debit cards by U.S. consumers, including how demographics affect use, reasons for using debit cards, and substitutes between debit and other payment instruments. The authors also examine the relationship between household financial conditions and payment choice, and they analyze the price sensitivity of card use.
Elizabeth Kiser
Presenter / Economist
Board of Governors of the Federal Reserve System
Genie Driskill
Discussant / COO and Senior Vice President – Research
Synergistics Research Corporation
Robert Hunt
Senior Economist
Synergistics Research Corporation
Visa Payment Panel Study by Visa USA Research Services
Consumers make billions of payment decisions every year. They have many additional choices today that were not available 50 years ago. The paper provides an overview of Visa's Payment Panel Study, including a history of the Panel and a brief review of the methodology, sampling structure, and data gathering process. The results of this effort to better understand consumer spending behavior show how payment method preferences have changed over time.
Tracy Hampton
Presenter / Senior Vice President, Research Services
Visa USA
Ariana-Michele Moore
Discussant / Senior Analyst
Celent
Jonathan Zinman
Assistant Professor
Department of Economics
Dartmouth College
Break
Audiovisual Lounge
U.S. Consumer Payments Data: What Information Exists and What Is Needed?
The purpose of this two-part presentation is to take stock of existing consumer payments data, voice the need for additional data, and evaluate the pros and cons, and costs and benefits, of efforts to collect and disseminate a broader range of national, publicly available data on consumer payments. The session will be divided into two panels, Panel A and Panel B. The goal will be to initiate a dialogue about the need to develop a framework and roadmap for a national agenda to collect more and better consumer payments data.
Panel A: What Consumer Payment Data Exist?
This session will focus on what data exist. It will include participants from the banking industry, non-bank payments industry, and Federal Reserve who will describe their data, why they collect it, and how they use it.
Lucia Dunn
Moderator / Professor of Economics
Ohio State University
Panelists:
Robert Avery
Senior Economist
Board of Governors of the Federal Reserve System
Ashley Lyons
Manager of Market Intelligence and Alliance
United State Postal Service
Deborah Patrick
Group Account Director
TNS – Financial Service Group
David Stewart
Senior Vice President – Research
Global Concepts
Lisa Tidwell
Director of Market Intelligence, First Data Debit Services
First Data Corporation
Margaret Morgan Weichert
Senior Vice President, Payments Strategy
Bank of America
Jane Yao
Managing Director, Benchmarking and Survey Research
American Bankers Association
General Discussion
Lunch
Harborview Dining Room
Panel B: What Consumer Payment Data Are Needed?
This session will focus on what data are needed. It will include participants from the academic world, consumer advocacy groups, and public policy makers who will explain why the existing data are not sufficient for their needs and what additional data they would like to have made available from existing sources or collected in new efforts.
Scott Schuh
Moderator / Senior Economist and Policy Advisor
Federal Reserve Bank of Boston
Panelists:
Patricia Allouise
Assistant Vice President and Assistant General Counsel
Federal Reserve Bank of Boston
Sharon Hermanson
Senior Policy Advisor
Public Policy Institute – AARP
Ronda Kent
Senior Attorney
Financial Management Service
U.S. Department of the Treasury
Jeffrey Marquardt
Deputy Director
Division of Reserve Bank Operations and Payment Systems
Board of Governors of the Federal Reserve System
Martha Starr
Professor of Economics
American University
General Discussion
Break
Audiovisual Lounge
Cash, Check or Bank Card? The Effects of Transaction Characteristics on the Use of Payment Instruments by David Bounie and Abel Francois
This session will summarize the results of a 2005 survey of French consumer payment practices using a unique and original dataset. The survey focused on payment methods at the point of sale: cash, check, or bank card. The paper relates transaction size, type of good and spending place, and a double supply-side effect to assess the role of transaction characteristics in the use of payment instruments.
David Bounie
Presenter / Assistant Professor in Economics
Telecom Paris
Discussants:
Elizabeth Klee
Economist
Board of Governors of the Federal Reserve System
Aaron McPherson
Research Director, Payments
Financial Insights/IDC
Interactive Survey
Reception
Roof Garden Terrace
Thursday, July 27, 2006
Building on the Bank’s inaugural effort to understand the demand, or consumer, side of the retail payments market, this portion of the conference brings together academic and private sector researchers and payments system participants to further explore consumer payment issues. Both academic and industry research will be presented on topics including data collection, emerging payment technologies, and public policy.
Some papers and presentations are available for download as portable document format (PDF) files.
Breakfast
Ausiovisual Lounge
Consumer Payment Choice by Janusz Ordover and Margaret Guerin-Calvert
This session will examine changes in consumers’ choice of payment instruments in the United States, with a particular focus on the expansion of electronic payments into new channels. The authors assess the interrelationship among consumers’ choice of payment mechanism, interchange fees, and effects on retail pricing by putting them into the appropriate two- sided network context. Policy implications of the findings for assessment of both regulatory and enforcement policy are also addressed.
Margaret Guerin-Calvert
Presenter / President and Managing Director
Competition Policy Associates, Inc.
Discussants:
Sujit "Bob" Chakravorti
Senior Economist
Federal Reserve Bank of Chicago
Steve Mott
Chief Executive Officer
BetterBuyDesign
Loyalty and Consumer Choice Panel
Economists view reward programs for credit and debit users as a price discount afforded the users. To the payments industry, reward programs are a key to building and retaining loyal consumers. This panel seeks to understand how consumers respond to payment method incentives and whether rewards and loyalty are optimal for society. Do “rewards” ultimately tax the merchant and in turn the user with higher prices? Alternatively, could merchants and consumers benefit from an expansion of the current loyalty programs so that marketing could be targeted more directly to consumers?
Tony Hayes
Moderator / Vice President, Strategy and Organization Effectiveness
Dove Consulting
Panelists:
Tim Attinger
Senior Vice President, Product Innovation and Development
Visa USA
Fumiko Hayashi
Senior Economist
Federal Reserve Bank of Kansas City
Payment Card Rewards Programs and Consumer Payment Choice
William Koleszar
Senior Vice President, New Product Development and Emerging Opportunities
Citizens Financial Group
Jonathan Silver
President and CEO
Affinity Solutions
General Discussion
Break
Audiovisual Lounge
Payment Instruments as Perceived by Consumers – A Public Surveyby Nicole Jonker
Survey results show that Dutch consumers perceive paying in cash as an inexpensive way to pay, while they regard electronic payment cards as relatively expensive. The survey also highlights several non-price features that contribute to the unpopularity of electronic payment cards in the Netherlands.
Nicole Jonker
Presenter / Economist
De Nederlandsche Bank
Discussants:
Jeffrey Dominitz
Senior Economist
RAND Corporation
and
Associate Professor
Heinz School of Public Policy and Management
Carnegie Mellon University
Jed Kolko
Research Fellow
Public Policy Institute of California
Lunch
New England Room
Cash to Electronic Payments Panel
Is moving away from cash to electronic payments for small-value items in the best interest of, and more efficient for, consumers and society? Many retailers, especially those selling low-value products, see their competitors offer credit and debit at the point of sale and feel pressure to offer electronic options. What are the true costs of cash versus the benefits of cash for low payments? Is the movement toward low-value electronic payments best for consumers and merchants? Is it optimal to have minimal cash usage in businesses?
Moderator / Michael Kasavana
NAMA Professor of Hospitality Business
Michigan State University
Panelists:
Mark Friedman
President and CEO
Peppercoin
Gregory Garback
Executive Officer, Department of Finance
Washington Metropolitan Area Transport Authority
Tim Hammonds
President and CEO
Food Marketing Institute
Anne Layne-Farrar
Principal
LECG, LLC (Law and Economics Consulting Group)
General Discussion
Debit vs. Credit: A Study of Self-Control in Shopping Behavior, Theory and Evidence by Marc Fusaro
Debit cards are the fastest growing consumer payment method despite being more expensive and less convenient than credit cards. This session presents a search theoretic model that explains how some consumers use debit cards to avoid overspending. A data set of checking account records is used to show some evidence for the theory.
Marc Fusaro
Presenter / Assistant Professor
Department of Economics
East Carolina University
Discussants:
Bruce Cundiff
Research Analyst
Javelin Strategy and Research
Stephan Meier
Economist
Federal Reserve Bank of Boston
Survey Results and Closing Remarks
Scott Schuh
Senior Economist and Policy Advisor
Federal Reserve Bank of Boston
Adjournment
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